Getting high search engine rankings and attracting visitors to the website is a major priority for a digital marketing agency. If you’re a company or a blogger, you want this. As long as visitors aren’t turning into leads or customers, then is the traffic worth the effort?
When you initially started thinking about building up your website, conversion rate optimization tactics probably weren’t even on your radar. Things may have changed a little since then. In order to turn visitors into customers, you need to do specific activities.
But what are the best ways to do this? What are the most effective ways to improve your website’s conversion rate? What’s the first step?
There’s no need to re-invent the wheel, which is a good thing. Because of the efforts of others who came before you, we were able to find 21 tried-and-true conversion rate improvement best practices.
However, it is vital to keep in mind that each organization has a distinct audience, traffic sources, and objectives. We’ll go through some tried-and-true tactics and pointers. However, what works well on one site may not work well on another, and vice versa. So, the secret to success is to try each and every method.
What is Conversion Rate Optimization?
For a better consumer experience, you may improve your website and landing pages using conversion rate optimization (CRO). According to the behavior of visitors on your website, CRO helps to increase the likelihood of visitors taking desired actions on your pages. It increases the number of leads and the number of conversions.
Conversion rate optimization, or CRO, is the process a marketing agency uses to increase the number of people who come to a website and then turning them into either new customers or existing ones. You won’t have to spend more money on attracting visitors to your website in this manner. To further grasp this, let’s take a closer look at the fundamentals of CRO.
Effective Conversion Rate Optimization Tips to Boost Sales.
1. Use Popups Smartly
3.09 percent is the average popup conversion rate. Popup best practices may help increase this conversion rate by up to 10%. Using popups on various websites doesn’t make any difference when it comes to conversions.
Pop-ups, survey forms, slide-ins, nano bars, and other such tools let businesses target specific demographics. The only thing you need to do is create particular targeting criteria to activate the popups. Overlays are often deemed less successful than exit-intent popups. Using exit popups, you may entice users who are about to leave your site with the last offer to keep them there.
If you have a successful popup, you may be able to outperform the rest of the list in terms of conversions. Popup marketing is compelling!
2. Eliminate Unnecessary Form Fields
This is true regardless of whether you’re using a popup form or embedding a poll on your website. Ask yourself whether the information you’re collecting in those form fields is really helping your company or website. If a visitor enters their business name or zip code, does this increase the likelihood of them converting?
In order to achieve your primary objective of increasing sales, each field on the form should contribute to the overall aim of your company. Cut them out if they don’t. Visitors won’t have to spend a lot of time filling out the form, and you’ll get more answers.
3. Use Colors That Stand Out for Your Call-to-Action Buttons
When utilized on call to action buttons, no one hue has a higher conversion rate than another. Nevertheless, colors are essential; the key is to choose the right color for your site so that the call to action button stands out from the rest of the page. Make your call-to-action buttons stand out by using colors that aren’t utilized elsewhere on the website.
Consider how the color of the backdrop enhances the visibility of the call to action. Contrast is more significant than a particular color choice in this case. Consider the readability of your colors. The use of yellow writing on a white backdrop will not be effective.
4. Do Not Use Cheesy Stock Photos
As everyone knows, stock photos aren’t as professional as you may expect. It’s hard for consumers to connect with them since they’re too good-looking, and this only serves to diminish the trustworthiness of a website.
Using pictures that make customers feel like they’re at a real shop helps them connect better with the product. Rather than using stock photos, it is preferable to use photographs of actual personnel, actual items, and graphics that accurately depict the product’s attributes.
5. Use Appropriate Call-To-Action Button Text.
This button’s wording should do more than merely point a visitor in the direction of a call to action. Give them a taste of what’s to come. For example, instead of simply stating “Submit,” “Shop,” or “Sign-up,” explain to the visitor what to anticipate once they click the button.
Overcrowding the CTA button will take up valuable real estate that might be used for other elements of your design. Visitors will be compelled to take the necessary action if you come up with something unique and innovative. If you’re looking to improve your website’s conversion rate, this is a great way to do it.
6. Add a Video to Your Landing Page
Using films to demonstrate a complex product to consumers is an effective conversion optimization strategy. A video is much more effective than words or still images in presenting a product. It’s common practice for websites to include movies in their design in order to boost conversion rates.
7. Make the headline clear
On a landing page, the title is the first thing that visitors notice. As a result, it is critical to have a product that increases sales. In order to make an impact, your sales proposal must be condensed into a single strong statement.
You may use inquiry headlines, problem-solving headlines, command/instructional headlines, etc., depending on the landing page. You need to concentrate on the main selling point, and a single phrase may make all the difference. In other words, try out a few different headlines before settling on one that works best.
The above-mentioned recommended practices for conversion rate optimization deal with relevancy, clarity, distractions, anxiety, and urgency to provide you with good outcomes. As long as you follow these guidelines and do regular A/B testing, you’re sure to get some favorable results. Remember to hire an expert to help you out by searching on Google for a “digital marketing agency near me”.