December 4, 2022


The Internet Generation

Bigger Business Opportunity Online with Creative Web Design in San Antonio, TX

San Antonio Web Design and Digital Marketing

A website is one of the most relevant and trendy marketing tools of the day. Know more about web design in San Antonio, TX to stay in the loop!  If you want your business to thrive in a digital world, you should be able to create and provide a creative and functional web design for your visitors.  Learn more about how a creatively designed website can create bigger opportunities for your business.

What Are the Factors to Consider to Have a Good Website in San Antonio, TX?

What separates a good website from a bad website in San Antonio, TX?  How to make sure that your website will be an effective tool that will help you get more and better clients and customers?  

Here are the factors to consider if you want your website to perform better than your competitors:

  1.  Well-Designed and Functional

Your website can be the first encounter of your brand with your potential customers.  To make the best first impression, your website should be appealing to the sight and to the mind with the following aspects of functionality and design:

  • White space
  • Uncluttered layouts
  • Quality images, videos, and graphics
  • Fast load time
  • Built to web standards
  • Tested regularly for speed and functionality
  1.  Easy to Use

Visitors can be easily distracted, and they want to find answers to their questions fast.  When they can’t sift through a load of information, or they don’t see what they need on your website, they will leave your site and jump to another.  

Make it easy for your users to navigate and complete their tasks by applying these principles:

  • Logical navigation
  • Clar hierarchy
  • Consistent layouts
  • Consistent visual cues
  1.  Optimized for Mobile

If you want to attract more potential and loyal customers, your website should function well on a mobile device.  This will increase your traffic and improve your SEO rankings.

  1.  Fresh and Relevant Content

Post new content like blogs and social media updates regularly to keep your customers excited.  Use content that communicates to your target audience and tugs at their heartstrings.  Fresh and quality content will keep your users coming back for more.

  1.  Readily Accessible Contact Information

It is very disappointing for a potential customer to get very attached to your brand, eager to try your products and services, but cannot find information on how to contact you or where to find you.  Use Google Maps and always update contact information, if required.

It is best practice in web design to include contact information and your location on every page of your website.  If this is not the style you like, make sure that you dedicate a contact page that customers can easily locate with the following information:

  • Phone number/mobile number
  • Links to your social media accounts
  • Easy-to-use contact form
  • Google map
  1.  Clear Calls to Action

The main purpose of your website should be to direct your users to act.  This is by directing them to make a decision to do something.  Even your content should lead to clear calls to action if you want your website to have an impact on your marketing goals.

Examples of a clear call to action from Hubspot included in web design are:

  • Sign up
  • Subscribe
  • Try for free
  • Get started
  • Learn more
  • Join us
  • Book your appointment
  • Cancel anytime
  • Join free for a month
  • Let’s start a project together
  • Claim your free trial
  • Click here to get started
  • What we do
  • Launch
  • Play free
  • View products
  1. Optimized for Search and the Social Web

One of the main reasons you build a website and design one is to attract more new customers and help retain the existing ones.  Implement these guidelines in designing a website with effective search engine optimization:

  • Include page titles and meta tags on every page.
  • Use alt tags on each image.
  • Optimize content using the most-used search keywords for your industry.
  • Use appropriate keywords in content and links.
  • Organize your layout with Cascading Style Sheets.
  • Regularly clean your HTML.

Increase the value of your website and improve your web presence by considering all these factors in making your website stand out.