September 24, 2023


The Internet Generation

The iOS 14 update offers little to enterprise users

Apple’s iOS fourteen update is set to bring a bevy of new characteristics when it launches this drop, but its effect on the company consumer may well be marginal.

At this week’s Around the world Developers Meeting (WWDC), Apple outlined the improvements that would comprise the new variation of iOS. At Monday’s keynote handle, company executives spoke of upgrades to Apple Maps a change in the way applications and widgets are exhibited on an iPhone’s household screen and alteration to the digital assistant Siri’s consumer interface.

Business observers, though, mentioned the new working program supplied handful of advancements for company Iphone customers.

“At its core, Apple is an unique efficiency company for people who are all set to commit [a] top quality for a superbly intended machine,” mentioned Holger Mueller, vice president and principal analyst at Constellation Investigation. “[All those people] shell out for their fan position on the software aspect, where by Apple’s iOS trails [cell efficiency] innovation to Google’s Android by shut to 3 yrs.”


A person feature that could boost the practical experience for company customers is its new “picture-in-picture” operation. Throughout the keynote at the WWDC, Craig Federighi, senior vice president of software engineering at Apple, mentioned the iOS fourteen update would let customers to do this kind of matters as accessing applications while on a online video connect with.

“As I transfer between programs, [the online video window] stays with me,” he mentioned as he shown the feature all through Monday’s presentation. “I can also swipe it to the aspect, and the audio keeps playing while it is off the screen.”

Frank Gillett, vice president and principal analyst, Forrester ResearchFrank Gillett

Frank Gillett, vice president and principal analyst at Forrester Investigation, mentioned this kind of a change could help collaboration between colleagues while executing this kind of duties as examining files.

“If you look at the consumer interface practical experience now with [videoconferencing products and services] Zoom and Webex, you’re still left to swipe again and forth. With a modest screen, you have to decide on between searching at the content they’re presenting or the online video — typically you cannot do equally on an Iphone,” he mentioned. “Image-in-picture would be an improvement, enabling you to eyeball somebody’s online video as an overlay on the slide they’re presenting as opposed to swiping again and forth.”


Apple’s iOS fourteen update also consists of advancements to its messaging app, Messages, that may help company customers. Various advancements offer for much more adaptability with group interaction: enabling customers to talk with a particular member of a group and have in-line responses to attract someone’s attention to a particular concept by utilizing their identify and the solution to only be notified when another group member specially mentions them.

Holger Mueller, vice president and principal analyst, Constellation ResearchHolger Mueller

“When you’re chatting to a group, in some cases you can find so significantly likely on, it can be really hard to continue to keep keep track of of the discussion,” mentioned Stacey Lysik, Apple’s senior director of OS plan administration, all through the keynote. “We’re likely to help you bring get to the chaos.”

Mueller mentioned the upgrades — especially the in-line concept threads — could verify to be useful for greater teams inside of a company.

On the other hand, Gillett mentioned, greater enterprises will possible by now have other collaboration applications in area.

Mark Bowker, senior analyst, Enterprise Strategy GroupMark Bowker

“[The messaging characteristics] may be beneficial to a modest company, but all the enterprises inform all their employees to stay out of Messages and use company-authorized company messaging, like [Microsoft] Groups,” he mentioned. “A modest company that makes use of shopper messaging may recognize that, but not an company.”

Business Tactic Group senior analyst Mark Bowker mentioned the collaboration advancements did not stand out from these supplied elsewhere.

“I see extremely handful of persons utilizing Apple messaging [applications], in standard, as a company collaboration software,” he mentioned. “That would not signify that they usually are not, but it is continue to Microsoft Groups, Zoom, Webex … that definitely rule the roost in the company.”

Business effect

Mueller mentioned he thinks Apple is getting rid of floor in the company to its rivals in terms of cell efficiency, regardless of recent company-targeted iPad advancements.

“It is sad to see that WWDC did not produce on any new, progressive tips that would shut the gap between Apple iOS and Google Android,” he mentioned. “That does not bode nicely for Apple in the extended run, and not for Apple customers for guaranteed.”

Bowker mentioned, whilst this week’s announcements may well not have significantly of a immediate impact on company customers, they may travel improvement in efficiency software. Apple, he mentioned, is continue to the standard for the shopper consumer practical experience and, as that increases, workers demand to have that very same practical experience from their company gadgets and applications.

“They usually are not definitely addressing the existing manner of operation for the typical company, but they do set the bar on the way persons use these gadgets and interact with them,” he mentioned.

Bowker mentioned Groups is a person area where by this kind of tension to boost can be noticed. That platform, he mentioned, has added characteristics earlier noticed on shopper messaging software, like emoji and GIF integration.

“Microsoft Groups is putting out new characteristics at a tempo that is delivering much more and much more of what persons are encountering on the shopper aspect in a company environment,” he mentioned.