Can you imagine spending even a day without using the internet to learn new things, find important commercial information, finish work, stay entertained, or be connected with your loved ones? Today, the number of global internet users is continuously upswing, and businesses cannot afford not to have an online brand presence.
But what if you need to create an immediate buzz around your product/service offering and start generating leads? Here, we take you through the nitty-gritty of PPC marketing, a valuable and instant booster of site traffic.
What is PPC/ Pay Per Click
PC or pay-per-click marketing is the process of advertising in the paid ads section of Google or other search engines’ SERPs (search engine results page). As the name suggests, you only pay when someone clicks on your ad and is led to the landing page you pre-set as the destination for them.
Pay Per Click deals entirely with web traffic that is paid for. The cost per click is governed by many factors, including your business domain and keyword competition, quality score, and so on, as detailed in the subsequent sections. PPC advertising is a controlled, measured, and highly budgeted way of reaching your target audience. It has gained a positive reputation over the years on account of the high revenue it is capable of generating.
How Pay Per Click Marketing Works
Although paid ad space can be bought on social media channels, YouTube, the Google Display Network (which is made up of numerous display/publisher sites and apps looking to make a quick buck), etc., this section will explain the many complexities of PPC for text ads on Google.
Keyword Research and Types
A customer can search for your business or terms broadly associated with it in many unique ways, including seeking information about your industry or business domain/category, solutions for various pain points related to your products/services, etc. You can use AdWords’ Keyword Planner to get an estimate of the CPC, search volume, and other essential metrics for relevant keywords.
SEO and PPC go hand-in-hand
Many digital marketing novices may believe that SEO and PPC do not work well together, but that could not be further from the truth. Not only does the best PPC company in Louisiana help the overall ranking of your site by instantly attracting web traffic for new keywords, but it also provides you with new information about popular keywords that will help you gain better business/brand exposure. An innovative PPC campaign can enhance your SEO strategy by quickly making up for the keywords the latter may not be working that well for. Hence you must include both these marketing techniques into the mix.
Summing up Pay Per Click
While having a smart PPC marketing strategy is a must, ensuring a great user experience on your site is even more critical. Although the world of PPC is continuously evolving, just like any other digital marketing branch, it is worth understanding its intricacies for the many benefits it offers.